Oxfam have just made shopping at their stores more interactive. In their Manchester shop they've recently tried and tested a system, in what their calling "a social network for objects", allowing customers to access information about items such as past geographical locations, stories from previous owners and video clips. Using QR code technology consumers will be able to scan barcodes with their phones, subsequently downloading all the relevant information about the item.
An initial example includes this green dress donated by the singer Annie Lennox, in a video clip she explains about how she wore it to Nelson Mandela 90th birthday party or how another owner wore an item the first time she met her ex boyfriend.
An Oxfam spokesman felt that 'items with an interesting history instantly have an added value for our customers' whilst 'promoting sustainability and encouraging consumers to look beyond disposable fashion'.
As a result of this new innovative technology the Manchester shop have seen their turnover increase by 41%, which have spurred Oxfam into installing this technology into a further 20 shops. Hopefully this new venture will continue to spread throughout the country.
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