The NSPCC have announced the launch of a new campaign. 'Rebuilding Childhoods', this launch has come in response to the considerable increase in referrals that the charity has received this year in comparison to the 2008/2009 time period. They have revealed some shocking statistics, one of them claiming around 60,000 children miss out on therapy every year, another, that in some cases the victims grow to become the abusers themselves.
Many are not receiving the treatment that they need with unfavourable consequences, as a result the NSPCC have pledged 'treble the number of therapeutic centres in Britain from 6 to 18 over the next three years'. They are also appealing for those close to children they may suspect to being abused to keep a vigil eye out as they continue to stress that most children being abused will know their attacker.
This campaign launch was featured on the front page of the Metro (ABC 1,373,472), the free national newspaper that the average commuter will read on their way into work. At the end of the article they provide a mobile phone number and code, which if sent will incur an automated £4 donation to the campaign. This exposure is fantastic whether pitched by the Metro or suggested by the NSPCC, every new campaign launched by large scale charities should attempt to feature in a free newspaper. It would be interesting to see what awareness this article created or what level of response they received because it certainly caught my attention this morning.
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