Dulux are attempting to raise £1million in 24 hours for Unicef with their 'Own a Colour and Help Save a Child's Life' campaign. This campaign is ingenious, on its home page features a large scale colour spectrum, when a colour is chosen it transports you to a more in depth colour spectrum as per the colour selected.
Once you choose your colour, bearing in mind that if a colour has already been selected by someone it won't be available, you are asked your name and why you chose it. Following on from this you are asked to donate towards the campaign. They give you options of certain amounts to donate and what they can provide for the children, in addition they offer an 'Other Amount' tab if one wishes to donate more:
- £1 - can buy enough polio vaccines to immunise 10 children
- £3 - can buy 400 water purification tablets, enough to filter 2,000 litres of drinking water
- £5 - can buy 100 satchels of oral rehydration salts to combat deadly dehydration and diarrho
- £10 - can buy three mosquito nets, vital protection against malaria, which kills an African child every 30 seconds
- £20 - can buy enough vaccinations to protect 50 children against measles, one of the biggest killers of children worldwide.
This is an extremely fun and interactive way to encourage people to donate, the idea of owning your own colour is ingenious and furthermore it doesn't incur any costs for Dulux or Unicef. Such an idea is likely to encourage and entice the younger generations to donate, with people being able to ask each other 'what's your colour?'. The partnership of these two companies is an unlikely one which makes it even more interesting. The creative and quite literal colourful nature of this advert is a great example of charities and companys thinking outside the box and hopefully as a result of this they'll be able to reach their goal within the next 24 hours.
To see this campaign/website please visit: http://www.ownacolour.com/
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