The Charity Social 100 Index is a recently released 6 month study on whether UK Charities are utilising different forms of social media effectively. The areas in which they were assessed include their strength of income, strength of brand and social performance, covering responsiveness, whether they demonstrate social leadership and engagement in social media as part of their corporate communications style.
Despite the the staggering number of Facebook likes and Twitter followers within the top 100 UK charities, the study showed that charities may be neglecting social culture as an important part of further creating their brand awareness. The need to create cloud communities whereby one can interact with the brand on various media levels, in this case within social media, is becoming ever more important it allows contributors to feel connected a sense of belonging and will help in developing an in-depth interest.
The report stresses that Charities need to develop their communication and bring out their personality within social media in order to capitalise. See below the link to an info-graphic depicting the Charity Social 100 Index, giving an in depth analysis of how each Charity is currently interacting with each of the main social media platforms.
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