'An Apple a Day' for Great Ormond Street Hospital

Pink Lady have announced yet another fundraising effort for Great Ormond Street Hospital. They have provided an ongoing support for Great Ormond Street through their website and Facebook page with various previous campaigns encouraging donations to the the charity.

This time they are appealing to all those with a passion for food and photography to pick up their cameras and take a picture to be entered into up to four of nine categories available. There is one category however, where all proceeds will be donated to Great Ormond Street Hospital, aptly named 'An Apple a Day'. This category is asking for "the most exciting, creative, inventive, beautiful images of an apple", the applicant will be asked to donate £2 in order to submit a photo, all of which will be donated to Great Ormond Street, the picture will then be judged by a panel and the winner announced in April 2012.

 A partnership such as this can only be beneficial. This provides long term exposure for Great Ormond Street and the chance for Pink Lady to be associated with a widely recognised and supported charity. It'll be interesting to see what Pink Lady will do next and how it will benefit Great Ormond Street Hospital.

Disney Memories Mean £1m for Children's Charity

Disney has pledged to donate £1m to the Great Ormond Street Hospital Charity if one million individuals /families share their first Disney memory via the campaign specific Facebook page; http://www.facebook.com/disneyjunioruk

The campaign came to fruition after research revealed to Disney that 92% of UK parents and grandparents believed that memories of Disney characters stay with you for life. People have currently 'donated' 2,433 memories and with a list of A-list celebrities including Sir Michael Caine, Edith Bowman & Sophie Ellis-Bextor joining in this number is likely to rocket in the coming days and weeks. 

Currently the campaign is being promoted socially via Twitter & Facebook with support on the Disney Junior TV channel. 

This campaign is an excellent example of a strong corporate partnership between a company and a charity, with the public being asked to donate memories instead of money it is likely to be popular. The Disney effect will appeal to adults and children and the monetisation of Facebook interaction is particularly impressive.