Friday, 5 August 2011

Save the Children - Arsenal's First Global Charity Partner


Arsenal's pre-season match with New York Red Bulls kicked off the global partnership between the Premier League football team and multi-national charity. 

The partnership has no fixed term for the collaboration and there is no donation target in place. Both parties are looking at a long-term relationship and not just a charity of the year deal. The partnership will focus on educational initiatives with Arsenal already pledging support to "Families & Schools Together" (FAST) and Eat, Sleep, Learn, Play (ESLP) in the UK and currently deciding on which international initiatives to support.

This latest corporate tie-in for Save the Children bolsters their already impressive list which now includes; Lloyds Banking Group, Mothercare, Thorntons, Ikea and now Arsenal.


No comments:

Post a Comment