Samsung have teamed up with a Cancer Research fundraising event which hopes to raise £1,000,000 for the charity. Today, ten celebrities including Jenny Frost and Ronan Keating started the 56 miles relay swim between Holyhead (Wales) and Dublin (Ireland), with Ronan taking the first plunge. They will complete the crossing in what is expected to take a total of '30-40 hours'. This crossing is 'three times the length of the English channel' where they will be up against more than the temperature of the water as the variety of sea life and choppy waters will make the task ahead of them even more challenging.
(Richard Branson was originally supposed to co-lead the team however due to the recent fire on his property he had to pull out)
Alongside the donations pledged through Cancer Research, Samsung have pledged an additional £3,500 for every mile the team swims. In addition, the swim will be documented on Samsung Galaxy S II smart phones and Galaxy 10.1 tablets. Not only is this a great way to help a wonderful charity which supports a disease that arguably affects everyone in one way or another, but it is also great exposure for the electronics giant. More and more companies are seeing the benefit of associating themselves with charities, especially celebrity driven campaigns which tend to be broadcast and documented on a wider scale allowing greater exposure. This in turn generates greater returns for Charities as these for-profit companies can help monetarily and help raise further awareness. All in all these are great partnership for both parties, which I believe we'll see more and more of.
We'll have to wait and see if Cancer Research successfully reach their goal, maybe Samsung's pledge will help push them over that threshold.
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