Cheating Death & Raising Awareness for Gifts in Wills

August 2nd saw the live, social launch of the 'Remember a Charity' 2011 campaign, featuring stunt man Rocky Taylor. The campaign objective is to raise awareness and encourage more donations in the form of gifts in wills.

The charity aims to increase gifts in this fashion by 4% or £1bn and Taylor has signed up to a series of stunts in an attempt to raise the profile of the charity. Launching via a live Facebook stream on Tuesday evening Rocky performed the stunt which almost ended his life in 1985 on the set of 'Death Wish 3'.

An innovative social launch enabling viewers every possible opportunity to engage and interact during and after the filming. With an integrated social presence, Remember a Charity has a number of touch points online and it will be interesting to see how they adapt their social behaviour as the campaign develops.