This is the title of Macmillan's short film which will be released on Monday August 1st. The film shows 6 different people affected by cancer and their reactions to what they are reading on screen. The purpose of the video is to drive people directly to http://www.biggestthankyou.org.uk
The Biggest Thank You was launched at the beginning of 2011 to mark the charities centenary and it gives people the opportunity to thank the people who helped them through their cancer experience. The site produces a mosaic of everyone's profile and allows visitors to interact with and read through all the thank you messages posted by users.
A very touching concept, it would be difficult to finfd someone that this campaign wouldn't resonate strongly with. The site not only allows users to thank someone but a donation function and social sharing tool is also available. It will be interesting to see if the site will explode with content after the video release on Monday.
No comments:
Post a Comment