Albert Kennedy Trust enlists celebrity support in hard-hitting new ad

The Albert Kennedy Trust, the homeless charity founded in 1989 to help homeless gay people, have enlisted a roster of celebrities in a hard-hitting new advertisement. Entitled "What Might Have Been", the ad focuses on what the lives of these celebrities could have been like if they had come out and had no support.

This is a great example of a lesser-known charity creating fame by enlisting celebrity support - the ad has already  gained PR through the media wanting to interview one of its stars, Sir Ian McKellen.

Watch the ad and behind-the-scenes footage here