Tweeting while they watch!

A recent YouGov survey found that more than three quarters of UK TV viewers are now absorbing other media whilst watching TV. 

It also suggested that 43% of individuals were discussing the TV shows they were watching on Twitter, Facebook & other blogging sites. While this figure was higher in the younger age brackets, 68% of 18-24 year olds, it was not overlooked in the more aged individiuals with over a quarter of over-55's also engaging in this type of activity.  

A lot of this ad hoc activity occurs via mobile phones and I'm sure we're all noticing the increase in "via iPhone" or "via Blackberry" cluttering up our Facebook feed as our friends rapidly tap out their feelings to the X Factor performances that night. I've even noticed my Dad uploading pictures of the tennis on the TV screen. Evidence that it isn't just the younger generation who are caught up in the social media bubble. 

Social media was not the only avenue people we consuming alongside their TV viewing; the internet (via phone & laptop), a games console or even listening to the radio were all popular activities. Collectively these activities saw an 18% rise YoY. 

This research solidifies the trends we're seeing across the charity market with methods of web response greatly favoured to phone. In some pockets of the market we're beginning to see text response favoured to traditional phone call, but this is not without downfalls in attaining regular givers. 

An interesting study confirming many of the trends we've been seeing for some time. Hopefully as these technologies develop we can evolve our media solutions to effectively and efficiently reach our audiences.