'How Rich are You?'

An interesting website is currently circulating the web which begs the question 'How Rich are You? By using this website you'll get an insight you can determine 'how rich you are' in comparison to the rest of the world. The revelation will leave you realising you are richer than you might have thought! The inspiration behind this is for the public to realise how fortunate they are and how even a £3 donation will make a significant difference in some ones life.

You enter in your annual income into a calculator which then informs you where you rank in the Global Rich List by person and percentage. On this same results page features a scale various monetary donation figures with explanations of what each figure will provide for you AND in comparison what it could provide for those in need.

This is an interesting way of convincing the public to donate to a worthy cause, and it works! The interesting aspect with the ultimate 'guilt' feeling that resonates with you when you see the results is a successful catalyst to encourage charitable donations. Which is further helped by the presence of a click through onto a charities donation page. It's a clever and interesting idea which I believe will have been successful for all charities involved.