Which charities are advertising in the national press (April 4th)?

Christian Aid continues its campaign calling for donations in The Times, The Independent and The Daily Telegraph on the 4 of April.

The ad calls on people to go online to a campaign specific site (http://www.povertyover.com/) to learn about Christian Aid’s Manifesto For Change and to donate to make a difference.

Insight

• A very strong campaign specific site with a unique and very slick hero image/video which tells quite a striking storyof poverty over the last 200 years.
• Branding of the microsite is consistent with the branding on the advert across the papers, strengthening the message.
• High levels of interactivity and social network implementation with 2 click to share mechanisms on Facebook & Twitter available.

The Guardian; The charity also makes an impact with an ad in The Guardian in place of the paper's usual centrefold editorial image. The ad, which takes on the style of the editorial, shows children working in a mine.

Insight

• Although distant in terms of brand and message integration the ad creates a significant impact in a high interest spot within the newspaper.
• This will seek to not only drive awareness of the charity but effectively displays one of these ‘roots’ to poverty the other ads focus on.