Tuesday, 19 April 2011

Twitter helps Amnesty International

Historically, Amnesty International has been all about letter-writing – but these days they’ve started using Twitter to great effect: they created a hashtag – #FreeFaizan – to try and get a teenager who had been unlawfully detained, released; and by tweeting directly at the governor in charge, they got their result.
Faizan was freed, primarily because the governor was forced to reconsider his decision.
Insight
  • A brief look into the power social media can give to individuals and organisations. Proof that you can have an actual conversation on these platforms.
  • Also interesting to see an organisation with a reputation for tradition getting involved in such an innovative environment.

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