Voluntary Sector: Celebrity influence called into question

• Recent research suggests that celebrity endorsed charity campaigns aren't resulting in an increased number of responses.
  


• Only 5 out of the 1000 11- to 25 -year-olds that NfpSynergy surveyed said that were more likely to support charities endorsed by celebrities.
  


• In addition, the research also suggests that younger people are more likely to respond to campaigns featuring celebrities.
  


• Despite these findings, celebrity endorsement remains a commonly used tactic amongst non-profit organisations and both Cancer research UK and Save the Children are both about to launch celebrity endorsed campaigns in the near future.
  

Source: PR Week