- Oxfam is looking to position itself as a fashion brand through a new ad campaign
- Using highly styled ads using unique outfits sourced from actual Oxfam shops, the campaign looks to tell the stories behind the clothes
- Oxfam's head of retail remarked: ""These new ads show that fabulous looks can easily be achieved by dressing from Oxfam – with the knowledge that a vintage outfit will not only be a complete one-off, but supports sustainability and raises money to overcome poverty and suffering."
- Watch the ad here
- Harnessing existing reputation as treasure trove for vintage finds
- Arguably an extremely effective way to target young, fashion-conscious women and raise money outside of traditional fundraising channels
- However, will it be difficult to compete in a market where other charities and fashion retailers are running similar schemes?
Source: Campaign
No comments:
Post a Comment