The fight against cyber bullying has a new weapon on its way. A mobile phone application called "Block'em" aimed at 11-15 year olds. The app is designed to block unwanted calls and texts from any number and the app developers see this as a step towards protecting children on their phones.
Whilst this is not the first app to offer this service it is certainly the most high profile launch with the NSPCC backing the app and benefiting from 70% of profits from sale. Priced at £1.79 it is an expensive purchase for children to make but with phone bills most likely handled by parents, it's a small price to pay to keep your child safe in the cyber space.
This is a great link up by the charity attaching themselves to a relevant app which provides real value to it's users, something some organisations struggle to do in the app market (Depaul UK). Not only will it generate PR for them but they will gain revenue in an entirely different way to their normal donation driving tactics.
Like the Red Cross Air miles initiative this is another great example of a charity raising funds in an innovative and less intrusive way.
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