Seventeen schools in Swindon participated in NSPCC's 'Green Day' last week with the charity raising an estimated £10,000 from the initiative.
Pupils from participating schools paid £1 each to wear a green 'non-uniform' for the day which raises money for NSPCC's local services in Swindon.
It's a vast improvement upon last year where the charity raised £3,500 from 6 participating schools and a very encouraging sign for 'Green Gear' in 2012 to mark the 25th anniversary of Childline.
This is an interesting and unique way for a charity to not only raise money but engage with their market and encourage people to get involved with the brand. Maybe GOSH could run something similar around local schools in London....
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