- Coca-Cola decided to turn off their Piccadilly Circus sign for one hour between 8:30pm and 9:30pm on Saturday 26th March (for the fifth time since WWII) in support of WWF's Earth Hour 2011.
- In conjunction with this environmentally friendly campaign Coke were also running a competition on their website where participants had a chance to win a weekend at an ecolodge as well as £150 spending money.
- Coca-Cola has been working hard to establish a responsible reputation as a brand and hoped that they would encourage their consumers to do the same by participating in the campaign to help prevent climate change.
Source: Brandrepublic
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