Beckham and Mandela star in Save The Children campaign

• Save The Children have launched a new campaign entitled "No Child Born to Die"
• Campaign TV ad features David Beckham, Nelson Mandela and Usain Bolt among others
• TV ad will be the first phase of a campaign which is aiming to stop millions of children dying around the world
• Launch was also supported by a YouTube homepage takeover and a dedicated microsite

• "No Child Born to Die" is set to be a large campaign for Save The Children over the coming year, and this high-profile launch using celebrity endorsements show that they are trying to grab the attention of potential givers
• Given this high-profile launch, it will be interesting to see how Save The Children now proceed to capitalise on any interest it generates. Will they continue to use celebrity endorsements or switch to a more l0w-key approach?

Source: Marketing