Revamping a British Icon to celebrate the 25th year of Childline

BT and Childline are working together to bring a little colour to the streets of london this summer. Within the back drop of the Queen's Diamond Jubilee and the Olympics these iconic red phone boxes will have a 'make over' by top artists and designers hoping to raise as much as possible for Childline's 25th anniversary.

There are two types of sponsorship, one can either use the box as a marketing tool using their own branding in order to get their name out there, this box can then be bought after the exhibition or one can commision a designer to create a 'bespoke' box which will then be theres to keep.

These designs will be placed all across london for 4 weeks during what is expected to be one of the busiest summers. This idea comes hot on the heels the 'Big Egg Hunt' which is currently taking place now.

A large portion of the money raised will go to Childline although this partnership is sure to be extremely beneficial for the charity not only monetarily but also in terms of awareness and brand exposure.

To read more: http://www.btartboxes.com/ArtBoxArtistRecruit/p1.html